When you’re running business, keeping a steady flow of clients and customers is absolutely necessary to your success. If you can’t keep ‘em coming in, you’ll have to shut your doors. While everyone else is running around doing short-term bandages with Facebook ads and Instagram stories, let me share with you a strategy that will be a game-changer for your business: writing a book is the key to finding clients, consistently and over the long term.
Your future clients are on Amazon, searching, right now.
People “hang out” on social media, scrolling through their Facebook, Twitter, and Instagram feeds, but when they decide to actively look for solutions to their problems, they go to three places: Google, YouTube, and Amazon. If they want some quick info, they’ll Google. If they want a video tutorial, it’s YouTube. If they want in-depth information from a trusted source, they head to Amazon to look through books.
So, if you’re interesting in finding clients, you need to be on Amazon because your future clients are on Amazon, right now, searching keywords that are related to their problem, and if they see a book with a title that nails their problem, promises a solution, has a professional looking cover, and has at least 20 good reviews, chances are pretty darn good that they will click on to look more closely at that book.
When they read your book, they’ll come to trust you.
Your book description will get them to buy the book, and the Introduction will convince them to keep reading. As your future client reads your book, you’ll share the transformation that you have in mind for the reader. Depending on your topic, this transformation could look like leading the reader from overweight to healthy, light, and energetic. Or the transformation could look like leading the reader from depressed by a traumatic childhood to embracing life fully. Or the transformation could look like not understanding how to invest money to having a balanced portfolio that will grow wealth over time. The transformation that you lead the reader through is entirely up to you, but if the book description and Introduction describe a transformation that the reader is desperate to go through, they’ll keep reading.
As they read, you’ll tell them your story, as well as the knowledge and wisdom and insight you’ve gained. Chapter-by-chapter, the reader will come to know you, think of you almost as a friend, and trust what you’re sharing.
When the reader reaches the end, you paint a vision of what the reader’s future can look like. Some readers will simply take the advice given in the book and implement it, but the readers who want it bad enough will go to your website and hire you to start working with them asap.
Even if they don’t hire you right away, you can keep in touch with them.
Here’s something most Amazon authors don’t think about. Amazon does not share the information of people who have bought your book. You see how many books you sold, in what format, on what days, but you don’t have a clue how to get in touch with them.
So, here’s an advanced tactic for finding clients and staying in touch with them. Include a freebie in your book to entice the reader onto your email list so that you can keep in touch and remind the reader that you can help with this problem.
I recommend you place at least one freebie in the book, and the first priority is to place it in the beginning, before the Table of Contents. Bonus points for links to opt-ins scattered throughout the book and at the end.
Definitely, at the end, include your contact information.
Finding clients will be as simple as promoting your book.
After you publish your book (assuming you also implement a launch plan), you’ll have some book sales, almost on auto-pilot. But you can also look forward to promoting your book. Asking someone to buy your book is a very easy ask. It’s usually less than $10, and you’re helping the reader get results in some area of transformation (whatever you’re promising in the book). When you promote your book, there’s another wave of readers who might very well become clients, and you have a bump in business. Boom.
I recommend promoting your book about once per quarter. I’ll be posting an article about strategic launching and ongoing promotion soon, so if you’d like me to let you know when that’s available, just join the Paper Raven Books newsletter, right here.