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Not making money in your business? Why you need to write a book now.

FREE QUIZ: Which "Publishing Path" Is Right For Your Book?

There are four different publishing paths for the modern author.
Do you know which is right for your book?

TAKE THE QUIZ

 

Have you started a business that you had the best of intentions for? You took all the business courses, read the books, and created a website. But… where are the clients? Why does nobody know about you? How do you gain visibility in this online world?

Write a book. And the sooner the better.

Let me tell you a bit about my own business journey.

I have been editing since 2007, but in 2013, I decided to up-level from individual freelancer to full-fledged business owner. I filed a Doing Business As form in Brooklyn, NY (where we were living at the time), hired a web designer, and took my first large-investment online course (Marie Forleo’s B-School).

And nothing monumental happened.

This was not Marie’s fault; her course is phenomenal. My own lack of clarity meant that I couldn’t see how to operate as anything other than an extremely competent editor. I didn’t know what my niche was or how to position my services or how to market myself.

I floated along for a couple of years. In addition to working on theses, dissertations, essays, articles, web copy, and blogs, I’d started to attract book writers. Every time a book project came into my inbox, I lept at the chance. I found myself reading about classic book structures, story techniques, logical flow between chapters, and all of this in the evening, when I should have been relaxing!

But my business model remained the same—bring in a writing project, edit on a per word basis, and try to bring in as many per month as I could handle. But my marketing was lackluster, no one seemed to be able to find me, and I went through feast months (more work than I could sanely handle) and famine months (no work and negative cash flow). Surely there was a better way to create a business model and a sustainable audience?

One morning, while drinking a particularly strong cup of coffee, an idea popped into my head. I should write a book. I loved working with book authors. I’d read dozens of books about writing books. I’d accumulated a lot of knowledge about writing a book in a streamlined, systematized way. Shouldn’t I share that in a book?

And so, I started writing my first book in February 2015.

It was not the best or easiest time in my life to write a book.

I had three children—ages 5, 2 and a half, and 4 months. Yes, I had a newborn. My business was picking back up, but I only had my nanny for two days a week at that time (I was still coming back on after a maternity hiatus), and my husband was working long hours.

But, there I was, on the couch at 4am with my newborn, and the thought of the book occurred so strongly to me that I pulled out my laptop (okay, truth, I’d been browsing Facebook while nursing!), and I started practicing what I’d preached to others. I did free writing for 15 minutes. And it felt so good. The ideas for the book were just bubbling up, and I know how to take a divine nudge when I get one.

Between 5 and 6AM everyday, over the course of 3 months, I wrote and published my first book.

Several huge things happened for me, between the initial writing stages and launching the book.

1. I gained immense clarity on who I wanted to serve and why. I wanted to devote my attention to book writers because I believe that books have tremendous power to change minds and move hearts.

2. I understood my target market. After all those silly exercises I’d done around my “customer avatar,” I finally came to understand my ideal client’s deepest needs, wants, and fears. I’d just spent 25,000 words talking to that person as I wrote my book, and you can’t write that many words without having several epiphanies!

3. I began to value myself and my services. One of the biggest hurdles in business is gathering up the courage and the self-confidence to market yourself and your services with full confidence. After I’d spent 25,000 words sharing immense value on writing a book, I felt a ballooning of confidence. My insights were valuable! I was valuable. And my services were valuable.

Tweet: Nothing shifts a business like coming to fully embrace your own self-worth, and writing a book is the fastest way to make that shift happen.

So, are you ready to experience an up-level in your business? Write a book.

I completely understand that, as much as you may resonate with this message, you may still not have a clue how to start writing a book.

No problem. That’s exactly why I’ve created this free guide for you: 12 Steps to Write a Book that Boosts Your Business and Builds Your Platform.

This free guide is a condensed version of all my best book-writing advice, and it’s yours, right here, right now.


Or CLICK HERE to get the free guide.

Are you thinking about writing a book for your business and platform? Leave a comment below, and let me know!

FREE QUIZ: Which "Publishing Path" Is Right For Your Book?

There are four different publishing paths for the modern author.
Do you know which is right for your book?

TAKE THE QUIZ