Morgan Gist MacDonald, the founder of Paper Raven Books, highlights the importance of reviews in the book world.
Customer reviews wield significant influence on brand reputation, impacting both credibility and trust. A large majority of online shoppers, 99.75%, read reviews, making them essential for sales, engagement, and marketing. Positive reviews enhance credibility and trust, increasing conversion rates and sales while improving local search rankings and visibility. Negative reviews can deter potential customers and harm a brand's reputation, necessitating swift responses and improvements.
Brands proactively manage reviews by seeking positive feedback, thoughtfully addressing critiques, and using insights for improvement. They recognize that reviews have evolved beyond opinions and hold tangible consequences for businesses. In the book industry, for instance, a certain number of reviews are necessary to attract readers, with some books requiring over 100 reviews to significantly impact sales.
Morgan Gist MacDonald, the founder of Paper Raven Books, highlights the importance of reviews in the book world, where even free ebooks often need a minimum of 10 reviews to pique reader interest. Amazon's platform allows authors to offer their ebooks for free periodically, and these free days are utilized to generate reviews, a crucial factor in the book's success.
Read the full article by Scott Clark on CMS Wire