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What is it like to work with the Paper Raven Books Team?

216 Books

We've published 216 books, across genres and topics, each unique to the author's style.

2,354 Downloads/Sales

Every book we launch averages 2,354 downloads/sales, just during launch week.

Six #1 Rankings

Every book we launch averages SIX #1 rankings, which helps with long-term success.

We help people write, publish, and launch their books. This is what we do, all day, every day. If you're looking for a publishing team to come alongside and help you get your book out into the world in a way that sets you up for long-term success as an author, you've come to the right place


You might be wondering, "What types of books do you work with?"

We regularly work with nonfiction, memoir, and fiction books. We've published and launched books in Every genre and sub-genre has particularities, which is why we go deep into your book's market and expectations. Here's what some of our authors have seen after publishing their books:

#1s in their books' most relevant and competitive categories and 100s of reviews after the launch.

With a little time and continued marketing in those best categories, 1,900+ reviews and counting.

And that type of credibility lends itself to awards and guest appearances
that sets the book up for the virtuous cycle of long-term marketing goodness.

THIS is what happens when your book is set up for success from the beginning!

"What if I don't really think of myself as a 'writer?' Can your team help me with the writing process?"

Julie Carrick is a singer/songwriter who wanted to write her stories into a memoir that would help other people along their journey. She'd been trying to write her book for YEARS, and with the help of our team, she not only wrote the book in a matter of months, she published and launched the book in less than a year. She now takes that book "on-the-road" with her to concerts, events, and conferences where she performs.

"What if I already have recorded content from speeches, workshops, and presentations? How could the editorial team help me turn it into a book?"

Licia Rester and Kirk Souder, co-authors of The Soul Purpose Method, Licia Rester and Kirk Souder are co-designers of The Soul Purpose Method and co-facilitators of Soul Purpose online courseware, workshops, business trainings, and leadership coaching.

"How do you work with a writing coach and editor to bring the ideas out of my head and onto the page so it can become a book?"

Mercedes Samudio is a parent coach who supports parents and children to communicate with each other, manage emotional trauma, navigate social media and technology together, and develop healthy parent-child relationships. As a Licensed Clinical Social Worker with a private parent coaching practice, Mercedes has worked with adoptive families, foster families, teen parents, parents navigating the child protective services system, and children living with mental illness. Mercedes seeks to empower parents to believe that they are already great guides for raising healthy and happy children.

"What could a book make possible in my life?"

Attract Clients & Speaking Opportunities

Tell Powerful Stories & Start a Movement

Help People Live Better Lives

Steven Adjei has exploded his speaking opportunities (now including the top business schools in the world!) and grown his client base for his health consultancy buisness.

Laurie Scott published her memoir and has already sold 5,000+ copies. She's now asked to speak to nonprofits, churches, and organizations around the country. 

Annette Kam's book topped 100 reviews in just a few short months AND has opened up opportunities to work with new clients and nonprofits in estate planning for families.


Kickstart a Brand-New Series in a Genre

Exponentially Grow Your Readership

Set up your Long-Term Author Career

M.L. Dunker outlined and began writing her five-book series while she was still at her 9-5 job. She then "rapid released" all five books, back-to-back, and kickstarted a brand-new series that now has over 10,000 downloads and sales. 

Nate Wagner's debut novel won Best Historical Fiction / Western in BookFest 2023, and he used the coming of his next book to quickly grow his email list from 0 to over 500 and his TikTok from 0 to over 1,000. His second book earned the Amazon bestseller flag before it even launched! 

Sabine Frisch begain as an independent author and grew into a true publisher with her own backlist. Now with 7 financial thrillers, a cozy mystery series, and a romance series, Sabine is setting herself up for long-term sales of her backlist for years to come.


"What if my editor and I disagree on something? Are they going to 'hijack' my book and turn it into something that doesn't sound like ME?"

As a Registered Corporate Coach and a Certified Professional in Training and Development, Crystal Neubauer is a speaker for corporate conferences, churches, women's retreats, training workshops, leadership events, and webinars. Her message and her book helps individuals, churches, and businesses get "unstuck" so they can fulfill their God-given potential. 

"How will I know when my book is truly ready to publish? Will I be 'rushed' through the process before I'm really ready?"

Michael C. Oster, author of Level Up, helps high achievers and those with high potential become more successful and live more meaningful lives. Utilizing his 20+ years of experience as a CEO and Board of Directors leader to profit and nonprofit organizations, he lives his Level Up Method as the Principal of Level Up Advisors. 

"What kinds of results have people gotten after publishing their books?"

Joey Wilkes, author of The Rise of the Millennial Entrepreneur, is an entrepreneur and military veteran who coaches business owners through the startup phase and into sustainable profitability. He and his wife, Rachel, also own and operate their own fitness gyms where they live in Augusta, Georgia.

"Do I really need a whole team to publish my book? What's the 'value add' of editors, designers, publicists, etc?"

Helena Kim, author of Soft Skills for Hard People, is a Harvard-trained coaching psychologist and executive coach. She specializes in advanced personal and leadership development and team dynamics. Helena coaches her clients to "do" emotional intelligence and healthy conflict in leadership and work relationships. Her clients include leaders from Amazon, Google, UBS, JP Morgan, Fujitsu, Baxter, London Stock Exchange Group, Royal Mail, Hays, NHS, Undo and the U.S. Air Force. Her latest project is the intensive personal and professional success coaching service for MBA students and alums at the University of Cambridge Judge Business School.

"How many authors do you work with at once?" ("Am I really getting the best of you and your team?"

Chantel Plautz is the Founder and President of Hope for the Soul Ministries (H4tS). She is an Abolitionist missionary, a Christian counselor and an advocate for victims of human sex trafficking, sexual assault, and child sexual abuse. Her book, My Joy Comes in the Morning, is part of her larger movement and mission to advocate for those who do not have their own voices.

"What does the conversation sound like when the stage lights are off, and you're really talking?"

Duncan Brannan is the author of The Soldier Code, and his intense research of publishing options lead him to the Paper Raven Books team. His book had very demanding design and citation challenges, and we worked through several iterations to get it right—because that's what we do at Paper Raven Books. You're not just another number in our business. You're a person with a vision for your book, and we do our very darndest, every step of the way, to bring your vision into reality with you.

How does working with Paper Raven Books compare to the other publishing options I might be looking at?

Traditional publishing companies are held up as the gold standard of the publishing world. In our culture, we still grant publishing companies a bias, believing that if Penguin or Harper-Collins produced a book, then it is the best book possible, beautifully written, edited, designed, and launched to the New York Times Bestsellers list. And, when all the stars align, that is true. Traditional publishing companies have contributed amazing printed work to our culture, and I do think we owe them a great debt of gratitude.

And we wonder if we give traditional publishing companies a little bit too much credit. They’re just people, after all. They’re teams of editors, designers, and publicists who produce and ship a product, which just happens to be a book. As with all teams that produce products, some products turn out better than others, and only a few really rise to the top. How many times have you read a traditionally published bestseller book and thought, “Eh, that could’ve been better”?

We think that’s pretty darn exciting, to think that there’s room for improvement on a product put out by these huge, famous publishing companies. That means there’s room for innovation, for something new, for someone who’s not afraid of a little risk. That gets our entrepreneurial hearts racing. We can find a way to do better.

Let’s talk about some truths you may not know about working with publishing companies and how I believe we can iterate and improve working with (new) publishing companies.

Keeping your creative vision.

When you sign on the dotted line of that contract with a publishing company, you give away so many of your rights, but the first you’ll really feel is your creative vision. You’ll want to keep a chapter, and your editor will insist it gets cut. You’ll feel the book is finished at 40,000 words, and your editor will insist on writing 15,000 more words (and you worry they’ll be “fluff”). You’ll want a fresh, modern cover design, and your designer will insist on a retro, vintage design to grab the attention of your market. You’ll want to launch your book heavily to an online marketplace, and your publicist will draw up plans for dozens of live events.

Who’s right and who’s wrong? Well, we may never know. Maybe the publishing companies are right every time, but most authors will say that it’s an extremely frustrating experience to spend over a year, butting heads with their publishing companies and losing battle after battle because, in the end, you’ve given up your creative input rights.

Keeping your legal rights.

So many authors don’t realize the full extent to what they’re signing away in those contracts with publishing companies. You could very well be signing away rights to any books that would come next in the series, any products that would be based on this book’s content, any movies or TV shows that would be inspired by this book’s content, and who knows what else, depending on how aggressively the publishing company has written the contract.

And, from the publishing company’s perspective, this just makes sense. They’re funding your project. They’re providing all of the money needed for editing, designing, and launching your book. They believe in your book, and they’re showing up with their wallets out. So, if your book does well, they’d expect to get a share of that success.

You, as the author, though, had better think very carefully about who you bring on as a partner in any venture. Just as you would be hesitant to sign on a business partner, you should be just as cautious about signing on a publishing company.

Keeping your profits.

In most cases, authors who work with publishing companies receive 10% of book sales. Of the retail price on your book, 90% of the price gets split between the book store, the distributor, the publishing house, and your agent. You get 10% for the lifetime of your book sales.

Again, yes, everyone is “betting” on the success of your book and providing you, essentially, the start-up capital to get your book published and into bookstores, but they’re going to be taking a cut of your book’s success for the rest of your life. They didn’t write the book, they just made it into a packaged product and put it in bookstores, but they’ll receive profits from it forever.

The shift in the publishing industry has already started to happen.

Now, we don’t think the big publishing companies will go away anytime soon (and they, arguably, put out the best books, anyway), but we’re seeing the introduction of new models.

Hybrid publishers run a much tighter business model. They tend to use small teams and rely on online tools to operate more efficiently, so they can share more of the profit with the author. Some of them will even share 50/50, which is great.

But does it always make sense for the author to give up 50% to 90% of the money made from their book?

Are there some authors who are looking for a different way to produce their books?

Many of the authors we talk to all day every day are business savvy. They understand how to make money with products, services, and speaking. They know how to raise money or set aside money in order to fund a big business goal. They invest in a website, advertising, product creation and make money from products and services later. They understand the model of saving up revenue, investing it into one large project, and then reaping the profits later.

So, why would an author who has such business savvy want to give 50% to 90% of their product sales to a “business partner” publishing company, who really doesn’t know anything about their industry?

Good question. We don’t think this new entrepreneurial author would want to work with publishing companies, at least not in the way publishing companies have traditionally worked.

The ideal way for an entrepreneurial author to publish a book would be to hire a team of publishing experts to create and launch the book, pay them upfront, and then maintain all the creative vision, legal rights, and profits for the lifetime of the book’s sales.

And, truly, our company believes strongly that this publishing team model is the next big "seismic" shift in the publishing industry.

Our founder (Morgan Gist MacDonald) and many of our team members have worked in traditional publishing and have worked with authors who’ve chosen hybrid publishers.

And we're fully convinced that the publishing industry needs team publishing. There are entrepreneurial authors out there who simply want to outsource their book creation and launch to a team of experts, and that’s exactly what Paper Raven Books is—a team of editors, designers, publicists, and project managers, who help you to create your beautiful book and then hand you all of your files, at the end.

We upload all files to your account, using your ISBN, and we give you every single file you would ever need to publish your book anywhere you want. We believe that it’s your book and you should keep the creative vision, the legal rights, and the profits.

Whichever publishing model you choose, please make sure that you are negotiating for your own best interest, especially when it comes to your creative vision, your legal rights, and your profits. This is your book, after all!

And the Paper Raven Books team would be honored to a part of your author journey with you.

One more thought for you...

With the publishing world changing so quickly, it’s difficult to keep your finger on the pulse of what’s true and what’s no longer true when you’re trying to publish a book.

In our conversations with authors, we have found that there are 5 false beliefs authors have about landing a publishing deal. No one is willing to tell them the truth, but we're here for YOU, not for anyone else.

The first belief is that most authors believe that landing a publishing deal means that they don’t have to do any work. They believe once the book is written— the publisher will take it from there and the book will automatically be a success.

The reality is that the publisher is going to ask you to do a LOT in the production and marketing of your book. They may bring the strategy, but you’ll be the one implementing most of the decision-making and marketing.

The second belief is that by landing a publishing deal, the publisher loves the book as-is.

The reality is that the publisher might like the market that your book speaks to and might ask you to do anything from re-write the entire book to come up with an entirely new title for the book. When you partner with a publisher who is paying for the book, everything becomes a negotiation.

The third belief that most authors have about landing a publishing deal is that they’re a shoe-in for every other book they’ll want to publish in the future.

The reality is that a publisher might accept an author’s first book and reject every book the author pitches to them in the future.

Even multiple-time bestselling author, Michael Hyatt, who was both formerly a CEO AND a New York Times bestselling author pitched his sixth book, Living Forward, to dozens of publishers before finding a publisher that would take the project on.

The fourth belief that most authors have about landing a publishing deal is that the book is bound to be a best-seller.

The reality is that the publisher is guessing, just as much as you are. The publisher might be releasing 100 books that year and hoping 1 or 2 of those become bestsellers. Is yours going to be one of the top? No one knows, not even the publisher.

The fifth and most dearly held-belief that most authors have about landing a publishing deal is that they’re going to make a lot of money from book sales.

The reality is that most published books sell fewer than 10,000 copies in the lifetime of the book. And a typical first-time author receives only 10% of the retail price of the book as their royalty. That’s basically between one and two dollars per book. Even if your royalty is a generous $2, that’s less than $20,000 in the lifetime of the book.

This is exactly why we at Paper Raven Books are so intentional about being honest with every author we talk with.

If we can help you see how you can position your book differently or grow your audience or be strategic in your marketing, we’ll tell you upfront, whether you ever work with us or not.

We’re here to help you become a published, successful author — your way.

Copyright - Paper Raven Books LLC