About Us

YOUR MESSAGE.
YOUR BOOK.

You’re building a business and a platform, and you’ve got some traction. You’re bringing in revenue, serving clients, connecting with peers, and living into your life’s purpose. But you’re ready to see what’s next on the horizon. You’re ready to go bigger, to act more boldly, and to truly step up as a leader in your industry.

It’s time for you to publish your book. You have a message for the world that is unique to your own story and wisdom. You have so much that you want to share. You know you’re ready. So, why does it feel so daunting?

But the publishing industry is difficult to navigate.

Should you find an agent and pitch to a traditional publisher, knowing that you’ll probably face dozens of rejections and waste precious time?

Should you self-publish? And if you do self-publish, how the heck do you find freelancers to help you with editing, designing, and marketing?

Should you research those “hybrid” publishers, who publish your book but want you to invest upfront and share profits with them? And how do you know which of these online hybrid publishers are legitimate and which ones are scams?

All of these questions circling in your mind is enough to make you procrastinate on putting your book out for another year.

What if you could find a publishing company that could help you self-publish on a quick timeline but with the same quality as a traditional publisher?

What if the publishing company would let you have full say in your book’s content and style? A traditional publisher would tell you what you have to take out of your book and what the cover has to look like. But it’s your book, so you should be the one making these important, creative decisions.

What if the publishing company would let you keep 100% of the profits of your book? A traditional publisher, and even many hybrid publishers these days, will take anywhere from 50% to 90% of your book’s profits for the entire lifespan of your book. But you wrote the book, so you should be the one reaping the profits for years to come.

What if the publishing company would let you work with a team of professionals who are seasoned experts in their craft? You know your zone of genius, and you know when you’re not in your zone of genius. You are the creator of the content and the face of the book. When you work with a team of professional book editors, designers, and marketers who are all experts in their craft, you know the power of your message will create waves of impact when you launch your book.

That’s exactly what makes Paper Raven Books different—a quality publishing company, without all the strings attached.

Paper Raven Books is your team publisher. We help you write, publish, and market the best book possible, with your vision leading the way.

We are a team of seasoned editors, designers, and marketers, and we’re here to walk you through the entire publishing process, step-by-step, all the way from a rough manuscript to a beautiful, published book.

When you work with the Paper Raven Books team, we bring our expertise to streamline the message of your book, fully edit every sentence, design every page with an eye for gorgeous typography, create a truly stand-out cover, and distribute your book as an ebook, paperback, and hardback.

Together, we will publish your beautiful book that is every bit as quality as a traditional or hybrid publisher would produce, looks good on a bookshelf, and can be purchased from anywhere in the world—yes, in bookstores, too.

The best part of all this? Through every phase of the publishing process, you direct the quality look and feel of your book, and in the end, you keep 100% of the profits from your book sales.

WHAT DOES IT LOOK LIKE TO
PUBLISH WITH PAPER RAVEN BOOKS?

When we bring in your manuscript for publishing, we have a publishing planning session on the phone. We talk through the vision of your book, how our team will work with you throughout the publication process, and what the timeline will look like so that you feel comfortable and fully informed from Day One. After you send us your manuscript, we’ll progress through these milestones:

EDITING
We offer three levels of editing, depending on what your book needs in order to become the polished, publishable manuscript that you’re excited to put out into the world.

Developmental editing fine-tunes the broad structure of your book. Most first-time authors don’t realize this, but creating a tight, logical flow of your book is the key to a compelling book. When you lead the reader smoothly from one paragraph to the next and one chapter to the next, the reader reaches the end of your book thinking, “Wow! That was an incredible book.”

Copyediting looks closely at every sentence. We want your voice and style to stand out and be consistent, from introduction to conclusion. We examine each sentence for clarity, consistency, and flow within the broader context.

And every book our team publishes goes through proofreading, which looks at every word and punctuation mark. We create a style sheet, especially for your book, so that all of the capitalizations, abbreviations, and spellings are perfectly consistent throughout your book. And, of course, we’re catching every grammar error and typo along the way.

DESIGN
We offer custom cover design and custom interior design for every book we publish. The first part of a book’s design is the cover. You know that a good cover is absolutely crucial to your book becoming a bestseller and having the impact you know it could have. We believe that every book has a different visual style and vibe, so we ask a pool of designers to submit their cover concepts, we offer our advice on which covers adhere to classic design principles, and you pick the cover that best represents your vision.

After your manuscript has been fully edited and proofread, we begin the interior design process. We create a typographical style that suits your book’s character, and we make sure that every page looks good. Then, we look at each element of every page, from chapter headings to page numbers and paragraph spacing to bullet points, in a final proof. When we finalize your book’s files, you’ll know that it’s publishable perfect.

PUBLICATION
We manage publishing your book to Amazon KDP as an ebook and IngramSpark as a paperback and a hardback. You’ll have one, consolidated Amazon page, where any reader in the world can buy all three versions of your book. You’ll also have an IngramSpark account, which allows any library or bookstore to order and stock your book on their shelves.

LAUNCH
You’re publishing like a pro, so let’s launch your book like a pro, too. Our team is here to be as involved as you would like us to be involved.

On the less involved end, we can offer you our tried-and-true launching strategies to hit Amazon #1s in your book’s most relevant categories and get reviews from your book launch team.

Or, on the all-hands-on-deck end, we can manage your book launch for you. We create a launch strategy that’s particular to your platform’s strengths. We draft and schedule email campaigns and social media shares. We arrange your book launch team and contact independent reviewers to help you get reviews ahead of the book’s launch. We research the geeky metadata and set up promotions during the launch so your book can hit #1 bestseller rankings in your best Amazon categories. We schedule a podcast tour to get your message and newly published book in front of more audiences. Sound overwhelming? You’ll have a project manager by your side, keeping every step on track and on time.

PROJECT MANAGEMENT
Throughout all of this, from editing to launching, your book will have a dedicated project manager who will be in constant contact with you and your book’s team. Your project manager will make sure all your questions are answered, that your book stays on schedule, that every file is ready on time for your publication date, and that your launch is smooth. Don’t worry, we’ll be there with you every step of the way. Because we’ve got your back, you can use all your energy and excitement to promote the heck out of your beautiful book.

MEET THE TALENTED + FUN
PAPER RAVEN BOOKS TEAM

We are a small, tight-knit team, representing some of the industry’s best publishing professionals. A team of editors, a book designer, a book launch strategist, a support assistant, and a project manager works on every book that comes into Paper Raven Books. We all share the same vision for your book, but we also bring our unique gifts and talents to your book. It’s a comprehensive and efficient way to help your rough manuscript evolve into a high-quality, published book that sits beautifully on a shelf and that you’re proud to sell.

Founder and CEO: Morgan Gist MacDonald

Morgan began her career in academia, as a Sociologist, but soon found the entrepreneurial pull to take her skills as a researcher, writer, teacher, and leader into building a publishing company, from the ground up. With more than 10 years’ experience in writing, editing, and publishing books, Morgan leads the Paper Raven Books team in developing the best practices for publishing successfully in the modern, digital age.

VP of Publishing: Victoria Klein

Victoria keeps us all communicating well and sticking to our timelines. She is the glue that holds our editorial team together! She’s an author, in her own right. She’s published two nonfiction books (and it currently writing her 3rd), so she has quite a lot of experience in writing, editing, and marketing books, as well!

Director of Sales & Book Promotion: Shena Sabens

With 13 years of experience in marketing and PR, Shena knows a thing or two about what draws people in. She also has a Bachelors degree in Psychology (along with a Bachelors degree in Strategic Communications), which has proven useful in her marketing career. If you are looking for a “people person,” you have found it! Shena will hold your hand during the promotion process; she will guide you on giving your best interview on podcasts and will be your champion to everyone she speaks to on your behalf. If you have never had a cheerleader in your corner, you can now say that you do!

Director of Social & Content Marketing: Amanda Kuebler

Client happiness expert, social media engager, and avid non-fiction reader, Amanda can be found on the front-lines of Paper Raven Books. When not working for the best company ever, she stays busy by learning the latest social media algorithms and running after her wildly adorable toddler.

Book Project Manager: Karen Furr

Karen had ten years of experience in pediatrics and critical care before she wrote and published her first book with Paper Raven Books. She fell in love with writing and with the author community, and she now manages our book projects. She’s super organized, calm in a crisis, encouraging through it all, and can answer any/all questions you’ll have during the process. Karen will make sure the team stays on track and in line with your creative vision. She’ll be your go-to point person for this project, so you’ll get to know her very well!

Book Project Assistant: Claudia Sanchez

Claudia is a print-journalist from Maracaibo, Venezuela. She holds a Master in Business Management and she is a U.S. Department of State International Visitor Leadership Program alumni. She is passionate about languages, music, books, films and TV shows. She is fully bilingual in English and Spanish, and she also speaks some French.

Book Marketing Specialist: Joe Walters

Joe is the founder of Independent Book Review, a digital literary publication dedicated to promoting and serving small press and self-published authors. In his free time, he enjoys working on his novel, taking impulsive road trips, and drinking way too much coffee.

Developmental Editing

Developmental Editor: Jennifer Crosswhite

A California native transplanted to the Midwest, Jennifer Crosswhite has over 15 years of experience in business, marketing, and publishing. Over this time, she has held the titles of marketing director, managing editor, graphic designer, and director of communication. Her skills include complex project management, writing and editing, marketing, and graphic design. She is an agented author, having ghost-written nonfiction and written novels, curriculum, and award-winning articles and short stories.

Developmental Editor: Laurence Currie-Clark

Laurence is a developmental editor and writing coach who specializes in the social sciences, self-help and existential coaching. He has worked on manuscripts published by Cambridge University Press and Taylor & Francis. He was born in the UK, grew up in Belgium, and learned German in Berlin. He trained as a developmental editor with the Author Editor-Clinic, and as a coach with NAWE/Arvon and Animas Coaching.

Developmental Editor: Sarah Parker

As a professional writer, editor, and proofreader with 15 years of experience in journalism and corporate communications, Sarah loves to tell stories and to help you tell yours. Educated with an honors English degree and an MA in journalism, she specializes in turning passive, clunky language into copy that sizzles, and she can help you to say what you really mean in simple, clear language. She loves working with new authors and lives in Toronto with her husband and two dogs.

Copyediting and Proofreading

Copyeditor: Hayley Linfield

Hayley has over 10 years of experience teaching English as a Second Language, providing editing services, and ghostwriting. She works closely with authors, offering thorough and honest editing as an author’s beta reader, copyeditor, and proofreader of nonfiction books. Hayley has a knack for catching commonly overlooked inconsistencies in a manuscript.

Copyeditor: Darcy Gist

Darcy has been a writer and academic (psychology) for five years. In addition to her day job of conducting Psychology research at UC Boulder, she works with undergraduates, graduates, and her academic peers in writing everything from proposals and papers to theses and manuscripts. Darcy has a natural gift for language that flows, and she has an edge because I trained her, myself, in the trade publishing writing style.

Copyeditor: Brian Dooley

Brian has been freelancing as a proofreader and style editor for nearly a decade. He has worked on projects as diverse as doctoral dissertations in the humanities, academic journal articles, and e-books for aspiring professionals looking to reach a broader audience. He is incredibly enthusiastic about working with the nuances of language to bring forward the voice of every author. Brian has also written extensively on artificial intelligence, philosophy, psychology, and spirituality. His love of editing and writing dovetails with a deep commitment to teaching and communicating. He currently lives in Berkley, California.

Proofreader: Joy Xiang

As a lover of the English language, Joy has an eagle-eye for grammatical inconsistencies and minute details that may be overlooked. She received her bachelor’s degree in biology from Wesleyan University and a copy editing certification from the University of Chicago Graham School. When she’s not sitting down with coffee and a new book, she’s likely traveling the globe (New Zealand and Myanmar being her two favorite countries so far).

Design

Formatting & Book Design: Jesus Cordero

Born in Maracaibo, Venezuela, he graduated as a Graphic Designer and Art Director in 2001. His designer career (spanning more than 15 years) has provided Jesus with the opportunity of working with several high profile companies and clients around the world.

Promotional Materials Design: Rachela Brisindi

A lover of all things color and extremely passionate about good design, Rachela has been professionally designing and teaching graphic design for almost 20 years. She received her bachelor’s degree in Public Relations & Marketing from Georgia Southern University and continued on to receive her graphic design training at Algonquin College in Ottawa, Canada. She has been designing graphics well before she even knew there was a word for it. She created the logo for her homeroom class in the 7th grade, entered a contest to design an after school club logo when she was 8, and used to sit with her art set following along while watching Bob Ross on Sunday afternoons.

Finance

Financial Strategist: Carol LeBlanc

Carol LeBlanc, CPA is a Financial Strategist + Bookkeeping Problem Solver working exclusively with online entrepreneurs. She helps them get their financial house in order through the regular practice of setting financial goals, looking ahead at what is happening to the cash in their business, mapping out strategies to increase profits, and providing accountability, encouragement, and support to make it happen. Her mission is to grow your mission.

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